Ben and Chris at Gulabi Photo Lab got in touch with me to create an identity for their film development lab in the south side of Glasgow. Gulabi is the Hindi-Urdu word for “pink”. They wanted something bold, iconic and simple.
I began the process by thinking back to the photo development classes I used to take on Saturday mornings at the Glasgow School of Art. The thing that stuck with me was the physicality of it all, something which is totally lost in todays digital imagery world, and how wet everything got from the chemicals and water. So I started playing around with drawing out the letters in liquid and developed this really unique lettering system.
I've got so much respect for what these guys are doing. If you like taking photos and want the nicest men in Glasgow to help you develop them, get over to Gulabi.