Midsteeple Quarter is a community benefit society breathing new life into Dumfries town centre by redeveloping empty High Street properties to create a new neighbourhood with a mix of uses built on principles of local prosperity and well being. Their aim is to help shape a new future for the town centre; one that responds to the needs of the community and is run for their benefit.
I was approached by the lovely folk at MSQ with the brief to brand the initiative, and give it a forward looking and adaptable identity. They stipulated that they wanted to step away from the cliches associated with the old Midsteeple building in the centre of Dumfries, and towards a brand that was contemporary and bold.
This is a project based on construction and adaptability so I focused on the idea of quartering each letter into 4 building blocks. From there I started to see the parallels with the blocks and stencil graffiti which ties in nicely with the grassroots, community led action that the organisation is built upon.
A few years after designing the brand I was brought back into the team to put together the Midsteeple Quarter Blueprint. A cohesive document outlining the scale and ambition of the project that would go on to help them secure the funding to make it a reality.